Liya Kebede (Ethiopia) has signed on to be the face of L’Oreal Paris.

In a press release Liya said of her new business venture, “It’s important for me to represent a brand that reflects my personality. I’m pleased to play a part in sharing the uniqueness, charisma, and incredible stories of women from all regions of the world.”

Liya has previously worked as a brand ambassador for Tiffany’s, H&M, Estee Lauder and Tom Ford. Go Girl!

Here she is at the 2011 CDFA/Vogue Fashion Awards in New York in a white and black cut-out Derek Lem dress. The color blocking contrast on the side of her maxi dress is simply divine!

getty//wireimage//harper’s bazaar//H&M//tiffany & co